Where a generic CV loses e-commerce meaning
“Grew online sales” can hide the channel, assortment, acquisition model, conversion constraint, fulfillment boundary, or margin trade-off behind the result. Marketplace, direct-to-consumer, retail, and subscription businesses require different evidence even when they share the same headline metric.
What the dedicated schema must capture
The schema is being designed to distinguish merchandising, growth, product, marketplace, operations, logistics, analytics, and customer-experience roles. It must connect decisions to the funnel stage, commercial model, operational constraint, and measurable unit-economics outcome.
What it must never infer
The schema must not invent revenue attribution, margin, conversion lift, customer ownership, inventory responsibility, or channel scale. Every commercial measure must retain its baseline, boundary, and candidate-supported contribution.